EXPERTISE
From product idea
to an industrially and commercially viable solution.
A successful product requires more than a formula. An idea must become a technically feasible product that is coherent with its market, positioning, target cost, format and manufacturing constraints.
MFD Consulting supports brands and companies in creating new products or evolving existing ranges. Depending on the project, MFD can contribute to concept definition, formulation development or adaptation with the appropriate technical partners, ingredient selection, sourcing, format selection and manufacturer identification.
Product categories
- POWDERS — protein, energy, isotonic, electrolytes, pre-workout, recovery, weight-management and functional blends.
- BEVERAGES — protein, energy, isotonic, electrolyte, wellness and other functional drinks; formats may include PET, glass, cans, aseptic carton and shots depending on manufacturing feasibility.
- BARS & FUNCTIONAL SNACKS — protein, energy, crunchy, soft and other functional concepts.
- FOOD SUPPLEMENTS — capsules, tablets, powders, sachets, sticks and other formats depending on the product and manufacturing capabilities.
Commercial viability from the start
Where required, MFD can integrate target cost, expected selling price, manufacturing constraints, minimum order quantities, packaging choices and logistics assumptions into the development process. This helps reduce the risk of creating a technically attractive product that does not make economic sense.
HAVE A PRODUCT IDEA?
